No.21 MoonLight 🌒 White ✨ Toothpaste 60ml *New*

No.21 MoonLight White Fluoride-Free Toothpaste 60ml
Heal your smile with Earth’s natural magic ✨🌿
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🌙 A Ritual of Earth & Self-Care
Brushing becomes a sacred moment of self-love as you align with nature’s healing energy. This fluoride-free, organic blend turns your daily dental care into a mindful, holistic ritual.
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🦷 Remineralises & Strengthens Enamel — Naturally!
Infused with 13% Hydroxyapatite, a mineral that mirrors your tooth’s natural enamel, this formula helps repair microscopic damage, supports remineralisation, and strengthens your teeth — gently, without fluoride.
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🌿 Organic Coconut Oil (Cocos Nucifera)
A gentle cleanser that naturally combats harmful bacteria while soothing sensitivity. Its creamy texture creates a nourishing base that hydrates gums and protects your oral microbiome.
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💛 Golden Jojoba Oil (Simmondsia Chinensis)
A luxurious plant wax that deeply nourishes gums and adds silky smoothness to your paste. Rich in vitamins and perfectly skin-compatible, jojoba helps balance your mouth’s natural oils and enhances texture stability.
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🕯 Candelilla Wax (Euphorbia Cerifera)
A plant-based wax that stabilizes the formula, prevents separation in warmer climates, and locks in moisture. It adds a velvety smooth glide while ensuring your paste stays solid yet scoopable.
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🪨 Bentonite Clay
A powerful detoxifying clay, rich in natural minerals, that draws out impurities, absorbs toxins, and gently polishes your teeth for a smooth, clean feel — all while supporting your mouth’s natural pH balance.
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🧬 Hydroxyapatite (13%)
This biomimetic mineral is the very building block of your tooth enamel. It fills in tiny surface imperfections, enhances remineralisation, and creates a protective barrier that helps reduce sensitivity and prevent future damage — without fluoride.
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🌱 Organic Peppermint Essential Oil (Mentha Piperita)
A burst of clean, refreshing flavour straight from nature. Peppermint oil not only freshens breath but also has natural antimicrobial properties, supporting a clean, invigorating mouthfeel after every brush.
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🩵 Why You’ll Love It:
•Helps remineralise and repair enamel 🦷
•Supports sensitive teeth without fluoride ❌🦷
•Soothes, detoxifies, and balances oral health 🌿🪨
•Leaves your mouth feeling fresh, clean, and deeply nourished 🍃✨
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🧼 How To Use:
Scoop a small amount using a clean spatula or dry toothbrush. Brush gently for 2-3 minutes, then rinse. Avoid introducing water into the jar to maintain freshness.
How hydroxyapatite works for enamel repair:
🩵 Hydroxyapatite (HA) is the same mineral that makes up your tooth enamel naturally.
🩵 When applied topically via toothpaste, HA fills in microscopic enamel defects and strengthens weakened areas.
🩵 It can help rebuild mineral content lost from acid erosion or early decay.
🩵 Studies show HA is effective at reducing sensitivity and improving enamel hardness over time.
🩵 It’s considered a safe, fluoride-free alternative for remineralization.
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Is Nano-Hydroxyapatite Safe for Brushing Teeth?
Yes, nano-hydroxyapatite (nHAP) is considered safe and effective for dental use. It is widely used in Japan and Europe as a biomimetic alternative to fluoride. The particle size is small enough to penetrate micro-cracks in enamel and promote remineralization, mimicking the natural mineral structure of teeth.
Safety Considerations:
•Topical use (like brushing teeth) is considered safe because the particles are not meant to be ingested in significant quantities.
•Nano-hydroxyapatite does not pose the same concerns as nano titanium dioxide or nano zinc oxide used in sunscreens, as it is not a UV filter nor does it penetrate deep tissues when used in oral care.
•Regulatory agencies in Europe and Japan have approved nHAP for use in oral care at concentrations up to 10%.
Tips:
•Avoid swallowing large amounts (spit out thoroughly after brushing).
•If you’re sensitive to “nano” materials, you can look for micro-hydroxyapatite alternatives, but for dental use, nHAP is generally well-tolerated and safe.
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Is 12.7% Hydroxyapatite Safe for Brushing Teeth?
✔️ Yes, it is generally considered safe.
•Most commercial nHAP toothpaste ranges between 5% to 10%, but some advanced remineralizing formulas (especially professional or “intensive repair” ones) can go up to 15-20% hydroxyapatite, particularly in Japan and Europe.
•Clinical studies have shown no adverse effects at concentrations up to 15-20%, especially for topical, rinse-off dental products.
•12.7% is within a safe range for daily brushing and will provide enhanced remineralization, sensitivity reduction, and whitening benefits.
•Because hydroxyapatite is biomimetic (it mimics the natural mineral structure of your enamel), it is biocompatible and non-toxic.
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So is it a whitening toothpaste?
Yes, it can be considered a mild whitening toothpaste, primarily due to the combination of hydroxyapatite (enamel remineralization and smoothing) and kaolin clay (gentle stain removal). 
It won’t bleach teeth like peroxide-based products but should help brighten teeth over time by polishing and strengthening enamel.
If your goal is safe, natural whitening and enamel care, this is the toothpaste for you.
If you want stronger whitening effects, typically peroxide or activated charcoal are added, but they can be harsher.
If you would like to add activated charcoal just add one fi your basket we have a mini size available online 
Important caveats:
•HA toothpaste is great for early enamel repair and maintenance.
•It does not reverse deep cavities or extensive decay, professional dental treatment is required for those.
•Consistent daily use is key for benefits.
Product is now in a silver tin not white as displayed in photo - and the container has 60ml not 50ml as photographed.